Description
The mechanics of the Video Contest strongly engages your users, whether by exposing them to your own branded video content that they will be encouraged to watch, or by offering them the opportunity to generate content around your brand, by inviting them to import their own videos. In addition, activate voting options to encourage your users to participate in the contest by drawing lots for a winner from among the most voted content.
Compatible with youtube urls or mp4 content import and supporting a large number of videos, this mechanism will perfectly meet your video views and engagement objectives.
Game design
Before setting up your campaign, you must create the necessary graphic elements. Please check this article that will explain all the essential information for the graphic creation of your campaign: Creating your games graphics. To create custom elements for the Video Contest module, please see this article: Video Contest Module Graphics Specifications
Page setup
First, click New Campaign and then select Video Contest. You are then in the campaign editor that includes the 5 steps of this mechanic : Form, Media Gallery, Media Upload and Thanks. If you wish, you can add a home page and/or a teaser page. Don't forget to set up your campaign settings now, including the campaign dates, terms and conditions and privacy policy.
Background image setup
Upload your desktop wallpapers by clicking the "+" icon in Background Image. To understand the graphic specifications of the backgrounds for this module, please refer to the "Game Design" section of this article. You also have the option to add a solid background colour that will surround your game pages; you can leave the basic colour or choose to standardise your campaign with a colour that resembles your brand or game pages, for example.
"Media Gallery" settings
The Media Gallery page is used to showcase the selection of videos that you have uploaded or that have been added by the user via the "Upload Media" page. It is also possible to vote for one or more videos from this screen. There are a variety of options for configuring this page, so we recommend reading this article for a full description of this module: Media Gallery Module.
"Media Upload" settings
The Upload Media page is used to give the user the ability to upload the video(s) of their choice from their computer, camera and Facebook. It is also possible for the user to add information to best describe the video(s) (or even to encourage voting if your campaign rewards the best videos) as well as to customise it/them via various options that you can make available from the editor.
There are a wide variety of options for configuring this page, so we recommend reading this article for a full description of this module: Media Upload Module.
⚠️ Note that on Mobile, the upload buttons are replaced by an upload area, triggering either adding a photo via your photo library or taking a photo via your camera.
💡 Note: If you only want users to vote for your videos, you can delete this page and import your video media.
Submitting a Facebook application for a Video Contest
Please note: Submitting a Facebook application for your video contest requires that your campaign is fully ready and configured in the editor. Please also note that Facebook may take up to 5 business days to validate your application, but if adjustments are requested, the time may be extended. |
If you want to create a video contest with a video upload via Facebook, you must submit your Facebook application to be allowed to do so. Indeed, you have the possibility to activate the upload via Facebook with the "Media Upload" module but it is necessary to create a Facebook application dedicated to the game and associate it with the game.
Once your application has been created and added to our platform, return to Facebook Developers. Add the 1024x1024px icon of your application, the privacy policy url and the associated category in the "Settings" tab.
Once you have configured and published your Facebook application, follow these steps:
Go to the "App Review" section, then click on "Permissions and features".
Select "user_videos" then click on "Request".
Complete the authorization form requests: you will need to explain and describe precisely the user's experience with their videos, and how they will use them. Also complete the steps in the "Complete app and parameter check" section
In the free field that appears, you must describe step by step the user path of your game in English and accurately. Choose "Web" for the question about the platform concerned.
Example :
Fill in the fields “Last name”, “First name”, “Email” of the form.
Click on the blue button “Play”
Click on the blue button “Publish my video”
Click on the facebook icon and then select a video from your facebook account
Complete the fields “Name” and “Description” of the video
Click on the blue button “Validate”
Click on the blue button “See the gallery” to see your video published in the gallery
Once these elements are completed, take a video of all these steps as if you were a user who wants to participate in your game (You can download the Licecap software to make your registration)
Convert it to.mp4 version and upload it. Click on save.
In the "Complete app and settings verification" section, you have the option to add a Test App, Test User and test credentials for the Facebook team - however, all this is optional.
Once all these steps have been completed, send your request by clicking on "Check app". From there, there are 2 options:
If you have a Business Manager account and have linked it to your application, the process is completed and the test results of your application will be sent to you within about 5 days.
If you do not have a Business Manager account, Facebook will ask you to sign 2 contracts after checking your application, and before sending you the results. The entire process can take up to 10 days before your application is validated.
Example without Business Manager account
Mobile setup
Once your Desktop Campaign is set up, you need to switch to Mobile view to import the dedicated backgrounds and format your different pages for that support. To import mobile backgrounds, follow the same procedure as for desktop backgrounds.
Campaign launch and Test
Once the desktop and mobile versions have been finalized, you can publish the campaign. Don't forget to check your campaign. Use our emailing option to increase engagement on your marketing campaign.
Other available options
Examples of Video Contest campaigns
Discover scripting examples of the module below and in our ' Inspiration' space
 The BNP Paribas Foundation engages its users in its Climate Initiative programme, inviting them to vote for the best project for the planet via a Video Gallery. The project with the most votes is funded at the end of the campaign. |  Universal Music & Brands, in partnership with La Poste Mobile, is engaging its users for Kendji Girac's concert: participants are invited to post a video of the concert and encourage their friends to vote for them, thus maximizing their chances of being drawn. |
 MTV, through the Viacom group, engages users of its channel by offering them to review and vote for the best clips of 2019, among a selection of 50 videos presented in a Gallery. Their votes give them a chance to be selected for the final draw. |
 Polydor engages its community around the Hip Hop Rae Sremmurd group by inviting its community to participate in a "Model Challenge" video competition initiated by the group's artists. |
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