Description
The form is a crucial step in the course of a game campaign. With the new interface, we have evolved the form module. More customisation, a better organised interface and better control of the data will give a new dimension to your marketing game systems and allow you to gain in agility, performance and quality.
Background image setup
Background picture: upload your desktop background images by clicking on the ➕ icon. To find out the graphics specifications for this module's background images, please check this article.
Background color: you can also add a solid background color to surround your game pages - you can keep the default color or standardize your campaign with a color that reflects your brand or your game pages, for instance.
You can also find the PSD files for the Desktop and Mobile versions in the link below:
Form settings
User authentication via email: its activation allows to limit the registration of each participant to only 1 email, which will be automatically recognized if the participant returns to the campaign to replay. Be careful, most games require email authentication to work (such as Instant Wins for example), so we recommend that you leave this setting activated.
Automatic pre-filling of fields: if you have opted for an SSO connector on your campaign, you can activate this option so that the information collected about your user is automatically integrated into your form in the corresponding fields. The user will only have to check the Terms and Conditions box and validate the form to be able to access the game.
💡 Tip : this parameter can also be used to pre-fill your field(s) with data you choose. See the dedicated article for more information.
Redirection page: you must specify to which page the form will be redirected once the user has pressed the "Validate" or "Validate with Opt-in" button. You can read more about Page Settings in these articles.
Add a "Validate with Opt-in" button
Click on the "Newsletter" field already installed on the form to access its configuration. You will discover a "Field Type" option, in which you will need to select "Button with Opt-in". You can then optimize it by importing a visual via "Replace with an image"
Finally, you should know that the advanced options of the Opt-in (accessible via a click on this field) gives you the choice to have the opt-in validated by the participant via an email, which you will be able to create if you have our Emailing offer.
Content section
| Choose a template: you have 4 form templates to start your configuration. The personalization options being numerous, it is also advisable to create your own form templates to save time on your next campaigns. To create a template, click on "Add a template" in this section and name it. This will save your current settings.
Field selection: all fields are grouped according to the type of data collected. To add a field, simply click on the one you want. It will automatically be placed at the bottom of the already configured fields. You can then move it anywhere on the page. The editor shortcuts will help you with the layout of your fields.
You can also add a custom field to meet a specific need. There is no limit to the number of fields you can create. Each field has advanced options, which can modify their settings and/or help you reduce the number of errors made by participants (see the "Q&A" section of this article).
"Email confirmation" field: Useful if you want the user to enter his email a second time in the database to be sure to avoid typing errors...
Activate the "Data+ Address" and "Data+ Email" options: With these Data+ options, it is possible to immediately check the validity of the postal addresses and/or emails submitted on the form.
The suggestion function will be available by default. This option must be activated by your Account Manager.
To find out more, see the article "Data+ Option - Why use user data verification". |
Customize your fields
Text customization: Choose the size and appearance of your form texts from the fonts provided or import your own.
Label position: labels can be disabled to save space, or placed next to or above fields. Note that you can also differentiate the text of the labels from that of the fields (see the "Q&A" section of this article).
Form colors: one of the important changes is the possibility to change the colours of all the elements that make up the fields, depending on their status: on display, select, in error.
By selecting one of these statuses, you can change the background color of the fields, the borders, the fields boxes, the labels and the placeholders. For example, you can create a transparent control effect (see the "Q&A" section of this article).
Group fields together: by activating this option, you will move all your fields at the same time, making it easier to place them. To go back to moving by field only, select a field and click on the "Dissociate" icon :
Single error message
On the "In error" status, you have the possibility to choose between custom error messages for each field OR set a single error message for all fields.
To do this, you just need to activate the "Display a single error message" toggle and rename the text as you wish:
This can be handy when the fields are classic and speak for themselves and also for saving space between the fields!
Scoring of the email address
The existence of the email address entered by the participant will be verified in its entirety. A reliability score is given for each email address. The study of this score makes it possible to create reliable prospect bases.
Mobile version setup
Once your Desktop campaign is set up, you need to switch to Mobile View to import the dedicated background and create your form for this format.
To import a Mobile background, follow the same procedure as for the Desktop background. The field settings (selection, colors, error texts,...) will be the same as those on the Desktop, however, if you have disassociated your fields, it will be possible to move them freely on the Mobile page without affecting your Desktop version.
Q&A
Where are the field options?
Each field has its own settings: choice to make it mandatory, limitation of the number of characters, activation of the associated help and/or error message,... The possibilities are numerous and deserve that you spend some time on them.
To access them, click on the field of your choice and the configuration window will appear, listing the options (simple or advanced) at your disposal:
Note also that there is an action bar directly accessible in the preview when selecting several fields to allow you to quickly and simply format all your fields:
Deleting fields
Grouping fields (active by default) / Ungrouping
Alignment of selected fields: left / centered / right
Vertical distribution of selected fields
Fields standardization (= allows to reorganize scattered fields)
How do I activate the Captcha?
The use of the captcha was depending until now to the installation of its field in the form. It is now a built-in feature and will automatically block bots - the participant will have no checkboxes or images to click.
In order to strengthen the control and security of the email addresses entered on the new form, we have integrated the latest Google captcha with a scoring system for each user.
The score given ranges from 1 (valid participation) to 0.0 (suspected to be a Bot). This score is linked to the email address, only unique ID of the user.
Addresses judged to be of low quality (< 0.5) will be presented with the verification Captcha (with a checkbox "I am not a Bot").
This score is accessible on the users' exports, under the "re_captcha_score" column:
How do I differentiate between a field and its label?
To save space on your form while helping the participant to understand what you expect, we recommend to make 2 distinct texts between the label and the placeholder, as in this example :
Click on a field: its configuration window will appear, offering you to write 2 different texts if you wish.
I would like to have transparent fields - how do I do this?
Transparent fields can be used to modernize your form, while lightening its structure.
To give this effect, simply enter the word "transparent" as the color code for the field background :
You just have to modify the colors of the edges and texts to optimize the rendering.
Examples
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