Installation of the cookies banner
Simon Dubreucq avatar
Written by Simon Dubreucq
Updated over a week ago

Summary

  • Description

  • Installation

  • List of cookies installed on a campaign

  • User consent - example

  • How to create buttons for your banner

  • Q&A

Description

The General Data Protection Regulation (GDPR) regarding the processing and circulation of personal data requires to obtain clear and explicit written consent of Internet users prior to any processing of their data. In addition, you must always give each person the right to access, correct, modify and delete their personal data.

You have the possibility to notify the user of the collection and management of their data via the Terms and Conditions in the Form section of your campaign : be sure to explain who you are, why and how you process their information.

Installation

It is necessary to increase the visibility of this information on your campaign by activating a cookie banner in order to comply with the law.

To activate the banner, follow these instructions:

  • Click on the ⚙️ Settings button

  • Select the Cookies Management tab 🍪

  • Activate the cookies banner

You can:

  • Change the position of the banner (top, middle or bottom)

  • Choose the color of the cookie banner

  • Customize the text and its color

  • Integrate or not your cookie policy in .pdf format

The banner will now appear at the bottom of the game screen as soon as the user lands on your campaign.

Re-display the cookie banner to participants

The General Data Protection Regulation (GDPR) requires that a user can change his or her consent to cookies at any time. To ensure this on your campaign, you can integrate a link allowing the re-display of the cookie banner by your participants in your Privacy Policy or Rules.

To enable this:

List of cookies installed on a campaign

For your information, here are the default cookies for an Adictiz Box campaign:

Cookie's name

Type of cookie

Description

_ga

Measurement cookie

Measures the audience of the website via Google Analytics

_gat_box

Measurement cookie

Measures the audience of the website via Google Analytics

_gid

Measurement cookie

Measures the audience of the site via Google Analytics

__visitorID

Session cookie

Temporarily stores browsing information, these cookies do not retrieve personal information

[unique-name]_cookie

Test Cookie

Tests that the previous cookies are properly stored to ensure the smooth running of the campaign

The cookies remain for 1 year.

User consent - example

No cookies or pixels can be placed until the user has accepted their terms of use on the cookie banner. From now on, the continued navigation on the game campaign will no longer be valid as consent if this action has not taken place.

You can manage user consent by using a template for audience cookies and adding "Accept" and "Reject" buttons directly on the cookie banner, via the addition of HTML codes. The text must be adapted according to the purpose of the cookies used.

To help you, a text block is already present by default when the cookie banner is activated - here is its full text:

<div>We use cookies to track visits and improve the experience of our users. Cookies are data that are downloaded or stored on your computer or other device. By clicking on "I accept", you accept the use of cookies. If you do not wish to have these cookies, click on "Reject"</div>
<div style="text-align:center;" ><button type="button" id="cookies-banner-confirmation-button" class="btn" style="color:#FFFFFFFF;background-color:#458CE2;border-color:#458CE2">Accept</button><button type="button" id="cookies-banner-decline-button" class="btn" style="margin-left:10px;color:#FFFFFFFF;background-color:#92929292;border-color:#929292;">Refuse</button></div>

Rendering:

How to create buttons for your banner

Here are 3 models of buttons for your cookie banner:

<div style="text-align:center;"><button type="button" id="cookies-banner-confirmation-button" class="btn" style="color:#000000;background-color:#FFFFFF;border-color:#00ACAC;">Accept</button><button type="button" id="cookies-banner-decline-button" class="btn" style="margin-left:10px;color:#052E35;background-color:#FFFFFF;border-color:#FFFFFF;">Decline</button></div>

<div style="text-align:center;"><button type="button" id="cookies-banner-confirmation-button" class="btn" style="color:#FFFFFF;background-color:#458CE2;border-color:#458CE2">Accept</button><button type="button" id="cookies-banner-decline-button" class="btn" style="margin-left:10px;color:#FFFFFF;background-color:#929292;border-color:#929292;">Decline</button></div>

<div style="text-align:center;"><button type="button" id="cookies-banner-confirmation-button" class="btn" style="color:#FFFFFF;background-color:#00ACAC;border-color:#00ACAC;">Accept</button><button type="button" id="cookies-banner-decline-button" class="btn" style="margin-left:10px;color:#052E35;background-color:#FFFFFF;border-color:#FFFFFF;">Decline</button></div>

You can of course change the color of the buttons by replacing the "XXX" with the color code of your choice in the line color:#XXXXXXXX.

Since the HTML code is managed in this banner, you must also insert a link to your privacy policy in this format:

<a href="[website url]" target="_blank">Privacy policy</a>

Q&A

Q: Is it possible to disable the deposit of cookies on a campaign?

A: Yes, you can of course choose to disable cookies on a game campaign.

Adictiz measurement cookies, which are automatically installed to measure traffic on game campaigns, can be deactivated upon request to your Account Manager.
The other visible cookies come from customizable elements on the campaign creation side (Google Analytics and Google Tag Manager type) and can therefore be disabled without asking your Account Manager, by simply deleting the corresponding UA and GTM tags in your campaign settings.


Session and test cookies cannot be disabled. They do not require the consent of the users since they are only functional.

Q: Is it possible to add additional trackings / cookies to my campaign?

A: Yes, it is quite possible to add tracking elements (and therefore cookies) on your campaign via solutions available natively in Adictiz Box :

  • Google Tag Manager

  • HTML/JS widget


In particular, you can create fully customizable trackings via Google Tag Manager: by setting up what you want via this tool, such as a Doubleclick pixel or a Facebook Ads pixel for example, to help you track your media plans.

The Accept and Reject buttons on the Adictiz Box cookie banner trace events back to Google Tag Manager (GTM) and can therefore be used as a trigger to drop new tags. Here are the steps to follow to set them up:

1. Creating a trigger


a. Section "Triggers", click on "New".
b. Select a "Custom Event" trigger type

c. Name the event "adictizConsentGiven" (be careful to use exactly this term).

d. Name your trigger with the same name and save.

2. Creating a tag

a. Section "Tags", click on "New"
b. Select the type of tag you want (here, we will plan the integration of a GA tag, so select "Google Analytics : Universal Analytics")


c. Check "Enable overriding settings in this tag" and add your GA Tracking ID (UA-XXXXXXXXXXXXX-XXX)


d. Click on "Triggering" and select the previously configured trigger ("adictizConsentGiven"), name your tag and save.


e. Finally, publish your changes so that they can be applied to the campaign.


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