Tutorial - Word Search
Simon Dubreucq avatar
Written by Simon Dubreucq
Updated over a week ago

Description

Our "Word Search" module is perfect for highlighting your brand values or the benefits of your services or products. Users are invited to fill out a form to access the game. They must then try to find the words hidden in a grid before being directed to the result pages.

Summary

Design

To begin, please consult this page which will give you access to all the essential information for the graphic creation of your campaign. You will find all the elements for downloading for your Word Search module in this article. If you wish to include game variables on your background, remember to leave a space for them in the graphic design:

Page Setup

Click on New Campaign and select the Word Search mechanic. You will then be taken to the campaign editor which includes the 4 stages of this mechanic: Form, Word Search, a Result page and an End of campaign page. If you wish, you can add a home page and/or a teaser page. Set up your campaign settings, including the campaign dates, terms and conditions and privacy policy.

Game settings

  • Limited participation: set the number of entries per day, week, month or campaign and per user, then create and select your Already Played page. If the user tries to play again, they will be taken directly to this page. We recommend activating the once-a-day participation for this module.

  • Enable chronometer: Enable the timer to add difficulty to the game. This means that the player will have to answer as many questions as possible before the time runs out. You can also choose the length of the timer.

  • Show words: when users arrive on the game page, they will see all the words they have to find in advance. If you decide not to enable this, it adds difficulty for the user.

  • Display result page: Select "Show result page" so that users can see whether they have won or not. To choose the type of result, read this page. Depending on the type of result, adjust the number of pages won, lost and already played.

Game Content

You can add maximum 10 words. They are displayed in green on the grid. You can choose to generate the grid again if their position does not suit you.

Customizing the appearance

You can customize the grid with different colors in this tab. You can customize the following items:

  • Background and font color

  • Background and font hovering color

  • Background and font color for the words found

  • Font color for words to find

To do this, click on the colored circles to select a color.

Mobile setup

Once your Desktop Campaign is set up, you need to switch to Mobile view to import the dedicated backgrounds and format your different pages for that support. To import mobile backgrounds, follow the same procedure as for desktop backgrounds.

Campaign launch and Test

Once the desktop and mobile versions have been finalized, you can publish the campaign. Don't forget to check your campaign. Use our emailing option to increase engagement on your marketing campaign.

Other options available for this module

Examples of Word Search campaigns

Ekosport highlights the different models for HOKA shoes through a Mixed Words.

HarperCollins uses words reminiscent of its latest literary release to promote it.


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