Product preference is a key concept in marketing. It refers to the tendency of consumers to prefer certain products over others according to their tastes, needs and preferences.

By understanding your users' product preference, you can improve the experience they have with you, by offering them content, products, services that appeal to them more.

💡 We've provided you with templates for journeys that are already pre-configured with the mechanics dedicated to product preference. Browse through this article to find out more, then go back and select the path with the mechanics or mechanics that suit you :

The first step in using product preference is to understand your users' preferences.

You can do this by using Quizzes or Surveys to gather feedback on the types of products, collections etc. that they like the most so that you can use this information to develop new products that are more relevant to your target audience.

Some of our mechanics are ideal for stimulating the engagement of your consumers by encouraging them to interact with you in a fun way. This can increase consumer interest in the brand and create a stronger relationship between the brand and consumers.

One of the most engaging mechanisms in our catalogue is the Vote!

This mechanism allows you to ask your community for their opinion on your brand or products. You can establish a ranking of your users' favourite products/services, or give your customers a say by asking them for suggestions for improvements or new products - ideal for finding out what your target audience thinks of your products, services, etc.

You can also combine the Voting mechanism with an Instant-Win to trigger a potential conversion.

In fact, it's quite possible to allow a user to vote for a product and give them the opportunity to win a discount on that product, for example, thanks to a Winning Instant.

Here's an example of a Vote/IW campaign:

Then there's the Shopping List mechanism, which lets you invite your community to select items from a given list.

For example: draw up an ideal shopping list based on your products, make a list of activities to start at the beginning of the new school year, create a recipe based on ingredients, etc.

This is a very good idea for obtaining crucial information about your products/services/collections.

Here's an example of a Shopping List campaign:

And last but not least, we've got 3 super-engaging mechanisms for asking your community's opinion in a very simple and dynamic way about products they love or don't love!

For these 4 modules, don't forget to add a basic page to highlight the choice made by the user by showing them the visual(s) they liked thanks to the dynamic image:

For example, you can display the "Top 3 most liked visuals" using dedicated variables.

Another way of using product preference is to offer customisation options on one of your flagship products, for example.

Our Customizer module is perfect for this, you can allow users to personalise a visual with elements such as colour, text or icons.

This allows them to feel more involved and create a more personalised experience and finally allows you to get crucial information about the type of products/services/collections that would appeal most to your users.

Here's an example of a Customizer journey:

By using product preference on Adictiz Box, you can create journeys and content that are more relevant to your target audience.

This can help increase user engagement and improve overall satisfaction with your products and collections, and the data collected can be used to improve marketing strategies and better target consumers.

So don't hesitate to use these tips to get to know your users better and offer them a more personalised gaming experience!