Lead generation is a crucial issue for companies looking to develop their customer portfolio. With AdictizBox, you can create effective marketing campaigns to attract new customers.
💡 We've provided you with templates of courses already pre-configured with mechanics dedicated to Lead Generation. Browse through this article to find out more, then go back and select the path with the mechanics or mechanics that suit you :
💡 Le chapeau de diplômé 🎓 représente le degré de difficulté et de temps en termes de configuration
Defining your target audience 🎯
Before you start creating a campaign in AdictizBox, it's important to define your target audience precisely.
What is the age, gender and interests of your prospects?
By answering these questions, you can tailor your campaign to be as relevant as possible to your audience.
Choosing your mechanics and developing a suitable campaign route 🚀
Our platform offers a whole catalogue of mechanics, all of which can be used to achieve this recruitment and lead generation objective, depending on how your campaign is constructed.
With instant-win
According to our research, we have found that offering rewards has a strong power of attraction and form submission (48% of participants play primarily because of the appeal of the rewards on offer): the only mechanisms for randomly distributing rewards (physical or in codes) are Instant-Wins - it is therefore very interesting to use them in this context, either on their own or in addition to another game, as in these examples:
Route 1: Instant-Win alone
Route 2 : In addition to another game
✍️ Note: In our "By objective" templates, we have suggested winning moments, but these are completely interchangeable.
Example: The Click&Win can be replaced by a Bandit-Manchot in the selected template and vice versa, the important thing being to keep a winning moment in your route.
Without instant win
However, other routes without instant wins are still interesting if they contain a viral mechanism, such as the Social Gauge, which encourages users to share the campaign in order to accumulate as many registrations as possible as a result of their sharing, and thus have a greater chance of being drawn into a reward draw, for example.
Or an interstitial page inviting people to sign up for the newsletter a second time, the Push Optin, which can significantly increase your optin rate.
💡Don't forget to change the "Newsletter" field from a checkbox by default to a validation button! Performance will be much better!
Here are 2 examples:
Route 1: Social gauge
Route 2 : Push optin
That's why we've decided to provide you with pre-configured route templates to save you time and help you understand the importance of a well-constructed route.
Creating and promoting an attractive campaign 🚀
Once the template has been chosen, it's time to create the campaign.
An attractive campaign
To ensure that your campaign attracts the maximum number of prospects and engages with your target audience, we recommend that you :
use eye-catching visuals,
use wording suited to your audience,
offer attractive rewards to encourage prospects to take part: rewardss can be products or services offered by your company, vouchers, gift cards, holidays, etc. These rewards must be attractive to your target audience.
Promote them
As you can imagine, for your campaign to be as successful as possible, you'll need to adapt your communication and use the appropriate channels for your target audience. Here are a few ideas that can make all the difference:
Use social networks: as mentioned above, social networks can be an excellent way of promoting your campaign. Share it on your social networking pages and encourage your subscribers to share it with their friends.
This can be done directly from your campaign, by sharing by email, via Facebook, Whatsapp, Twitter sharing buttons or by adding a Social Gauge.
Take advantage of our Adictiz Ads expertise: guarantee that your marketing objectives are achieved through your campaigns, thanks to media experts specialising in gaming-related advertising strategy, and develop a qualified audience by taking advantage of all the power of classic & exclusive distribution channels.
Promote the offer to partners: working with other companies to promote your campaign can help you reach a wider audience and generate more qualified leads.
Next steps
Collect your leads
Prospects interested in your campaign will register by filling in a Form to take part in the campaign. You can then collect their data in User Management and add them to your database by exporting or by setting up a connector directly linked to your CRM.
Nurture relationships with your leads
Once qualified leads have been collected, it's important to nurture them to maintain their interest and get them to the conversion stage.
AdictizBox allows you to set up lead nurturing strategies to send personalised, scheduled emails via our Segment (please contact your Account Manager to find out more).
By following these simple steps, you can use Adictiz to generate qualified leads and develop your customer portfolio.
Don't hesitate to contact our Support team if you have any questions or need help creating your marketing campaign.
Need help?
Get help from online support by clicking on the bubble 💬