Game marketing can be an excellent way of animating and qualifying your database by engaging your audience and gathering information about them.
Before creating your game course, determine what you want to achieve.
Do you want to increase your database?
Do you want to better understand your existing customers?
Do you want to promote a specific product or service?
Answering these questions will help you tailor your campaign to be as relevant as possible to your audience.
💡 We've provided you with pre-configured journey templates with the mechanics dedicated to animating and qualifying your database. Browse through this article to find out more, then go back and select the route with the mechanics or mechanics that suit you :
💡 The graduate hat 🎓 represents the degree of difficulty and time in terms of configuration
Collect qualified data 📚
Depending on the objectives you have defined, create a journey that encourages your community to sign up and answer questions or make choices to help you get to know and understand them better.
The Quiz is the perfect mechanism for achieving this objective, as it allows you to challenge your users on their knowledge and can also be used to collect additional data to help you qualify your prospects and customers, without making your campaign's registration form too cumbersome.
You can also turn to a variant of the Quiz that will enable you to guide your base towards products that correspond to their needs or that are similar to them: the Personality Test!
This will maximise the incentive to buy, and help you collect additional data, reinforcing the qualification of your prospects and customers without going through a classic form.
Another very effective solution is to add a second form to your customer journey to further qualify your users, while avoiding having too large a registration form.
Swiper is also a very good option for qualifying your base by asking for their opinion on your brand, your products, your offers, your services... in a very simple and fun way using the "Swipe" functionality, well known from the Tinder application.
Here are a few examples of campaigns:
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Offer rewards 🎁
To encourage your target group to take part, put forward attractive rewards, such as products that are all the rage with your target group, valuable products, discount vouchers etc... This can be done as an instant-win or by drawing lots!
This will help to increase the participation rate and motivate people to provide valuable information about themselves.
⚠️ The instant-win mechanism should be used in addition to the mechanisms presented in the previous section.
Here's an example of a course that would work to qualify users and then reward them:
And some campaigns examples:
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✍️ Please note that in our "By objective" templates, we have proposed winning moments, but these are completely interchangeable.
For example, the Click&Win can be replaced by a Bandit-Manchot in the selected template and vice versa. The important thing is to keep a winning moment in your route.
Use data to personalise your communications 📨
Use the information you have collected from your campaigns to personalise the messages you send to your audience.
For example, you can send special offers based on their interests or the products that have attracted them.
This will help to increase engagement and conversion rates.
Adictiz Box allows you to set up lead nurturing strategies to send personalised, scheduled emails via our Segment (please speak to your Account Manager to find out more).
By using Adictiz Box to animate and qualify your database, you can create a fun and interactive experience for your audience while collecting valuable data about them.
This will help you improve the effectiveness of your marketing campaigns in the future.
Do you need any help?
Get help from online support by clicking on the bubble 💬