Optimizing your newsletter sign-up rate
To increase Optin collection rates in your campaign by approximately 10%, you can create an interstitial page with a "newsletter" field that will only appear for users who have not become opt-in through the initial campaign entry form. This page can also be used to immerse participants in your brand by explaining the different information they will find in your newsletter.
💡 40% of users who see the Push Optin accept the newsletter!
Creating a Push Optin
The configuration of the Push Optin depends on where the interstitial page is placed and the game mechanics used. Ideally, the Push Optin should be placed between the game page and its result.
If the game in question is an Instant Win, it is essential to use one of the following four mechanics: Click & Win, Flip & Win, Pinata, or Scratch. These four mechanics provide a "Revelation" effect to the player.
The simplest choice is to use the Click & Win mechanic because it does not require visual modifications to hide the result from the player.
For other types of Instant Win games (Flip & Win, Pinata, Scratch), it is important to note that the participant already knows if they have won or not during the initial gameplay. Therefore, these mechanics require specific visuals to hide the result from the player until they reach the Push Optin interstitial page.
Creating a Push Optin Before the Game Page
Add a Redirector page to your user journey (this should be located after the entry form).
Following this Redirect page, add a "Form" page with the optin newsletter field. You can customize this page as you like.
Set up your Redirector:
- Add a redirection and a condition.
- In Condition 1, select "New form."
- In the dropdown menu, select "Newsletter" and change it to "is false."
- In "Then go to," select the Push Optin interstitial page containing the newsletter subscription field.
- In "Else go to," select the desired redirection page for users who have already subscribed to the newsletter.
In this example, the Redirector redirects to the Push Optin, which then redirects to the Click & Win. Users who have already subscribed to the newsletter are automatically directed to the Click & Win without going through the Push Optin.
You should have this user journey:
Creating a Push Optin Between the Game Page and Its Result
If you want to have your Push Optin after the game page and before displaying the result (win or lose), you will need to duplicate the Push Optin journey, as shown in the example below:
In this example, the "winning" page of the game is the "Winner Redirector," and the "losing" page is the "Loser Redirector."
To facilitate reward distribution, the "winning" page is a form (with postal address and phone number) that can trigger the sending of the "confirmation of win" email upon validation.
Our Graphic Recommendations
Illustrate the benefits of subscribing to the newsletter graphically.
Both CTAs should be identical and GDPR compliant; however, you can:
Highlight the optin CTA through screen composition, attaching it to the wording in a box/banner.
Place the non-optin CTA below the fold.
Example of Push Optin Campaigns
Bricomarché - Spin the Wheel!
Bricomarché - Spin the Wheel!
The Bricomarché campaign had several primary objectives: recruiting prospects (leads), increasing Bricomarché's database (BDD) through a game, recruiting opt-ins for future communication, and promoting the brand image and products of Bricomarché through the game.
The campaign uses the mechanic of the wheel of fortune with a Push Optin between the game page and the result page.
Desktop and Mobile Homepage
The wheel of fortune is configured to redirect to the winning and losing redirectors.
Both winning and losing redirectors use the same conditions: new form > newsletter > is false. Users are then redirected to an interstitial page with a newsletter subscription field, the Push Optin. The "Then go to" and "Else go to" settings redirect to different pages.
Winning Redirector (left) and Losing Redirector (right).
Interstitial page for optin-winning and optin-losing (form with newsletter field)
The "Push Optin Winner" page redirects to a form page with the "Wheel of Fortune: Winner" security rule. This page collects postal data for reward distribution and then redirects to a thank-you page.
Thank-you page (visible after the winner's form)
An email is scheduled for the campaign with the trigger "Reward Attribution." An email is automatically sent to the user to confirm their win.
Email sent for reward attribution.
Kiabi Seconde main - The wheel spins!
Kiabi Seconde main - The wheel spins!
Home page with form and reward presentation
The form is configured to redirect the user to the redirector (invisible page). The redirector redirects optins directly to the wheel of fortune, while non-optins are taken to a push optin.
Redirector set up
Push optin page with pop-in design
