Tutorial - Social Gauge
Simon Dubreucq avatar
Written by Simon Dubreucq
Updated over a week ago

Description

The Social Gauge mechanism is ideal for sharing and creating virality on your game. It mainly allows you to offer your users more chances to a possible draw, by rewarding participants who have shared the game on social networks and who have generated a given number of new subscribers (called godsons) to the campaign since their sharing.
In addition to encouraging you to share your campaign, the social gauge has a large number of configuration options that will allow you to: generate more participation in a game module, boost media upload on a campaign, maximize the number of codes entered by users via the Gate code module, etc. This module is usually added at the end of a campaign and it is preferable to combine it with another game module for maximum efficiency.

Game design

Before setting up your campaign, you must create the necessary graphic elements. Please check this article that will explain all the essential information for the graphic creation of your campaign: Creating your games graphics. This article will provide all information and tips you will need to create your Social Gauge graphics:

Page setup

First, click on New Campaign and select the Social Gauge mechanic. You will then be taken to the campaign editor which includes the 3 stages of this mechanic: Form, Social Gauge and the End of campaign page. If you wish, you can add a home page and/or a teaser page. Don't forget to set up your campaign settings now, including the campaign dates, terms and conditions and privacy policy.

Background image setup

Upload your desktop background images by clicking on the '+' icon under ' Background Image'. To find out the graphics specifications for this module's background images, please check the 'Game design' section in this article.

You can also add a solid background color to surround your game pages - you can keep the default color or standardize your campaign with a color that reflects your brand or your game pages, for instance.

Social Gauge content

To get started, click on "Add a gauge" to create one and then follow the steps below.
You can also rename a social gauge using the editing tool next to its name:

Type of gauge

You can currently create up to 9 different types of gauges for your campaigns:

  • Registered users: the gauge is filled according to the number of registered users on the campaign (= completed form).

  • Referral: if a user shares a campaign (via a Facebook sharing button for example) and if users who have never registered for the campaign before completing his/her registration form, coming from the initial sharing, the social gauge will then increase proportionally to the number of "godsons" brought by the initial user, called "godfather".

    This functionality is possible thanks to the addition of Facebook, WhatsApp, Twitter and VK Contact sharing buttons or via the "Share by email" button linked to the Adictiz Emailing solution - all these buttons can be activated from the "Social Widgets" tab of the editor.

To identify the number of referrals per user on the export file, just look at the number in the "godsons" column.


Example: on this screenshot, Cynthia brought 1 "godson" and Mélanie brought 3 godson" on the campaign.

  • Tweets : Define one or more Twitter hashtags for this campaign. The more these are tweeted, the more the gauge will increase. There are no limits on the number of hashtags to be associated. Due to recent limitations in the sharing policy, this feature is not available with Instagram at the moment.

  • Player score: the gauge is filled according to the score made by the user on one or more game modules. It will therefore be necessary to associate your gauge with each game module required to fill it.

  • Global Scores / Global Average Scores: Same as the "Player Score" gauge, but the gauge will increase according to the scores of each of the users who played the module(s) - so the animation depends on all the players in your campaign.

  • Number of published media: the gauge is filled according to the number of media imported by the user. It works for any type of campaign including a Media Upload module and Media Gallery.

  • Number of accepted media: the gauge is filled according to the number of media published by the user and accepted by the campaign moderator. It works for any type of campaign including a Media Upload module and Media Gallery.

  • Number of codes used: the gauge is filled according to the number of (valid) codes entered in the Gate Code module by the user.

Automatic redirection

For each gauge there is an automatic redirection option that you can choose to activate or not. This means that when the gauge is filled, the player will automatically be redirected to another page, for example a staffing or thank you page.

Add a level

To encourage the user to share, publish or replay your campaign, we recommend creating levels whose values you choose. This can be based, for example, on:

  • the number of friends who have registered as a result of the sharing

  • the score achieved on the game module

  • the number of hashtags that have been used on Twitter

  • the number of media published by the user

  • etc....

Each level reached can trigger a greater or lesser reward, ranging from an additional chance to a draw, to a reward.
This creates a certain emulation in the user who immediately sees if he is close to achieving a reward, and promotes more regular participation or sharing on his part.
You can reflect these levels in your visual creation of the gauge for optimal final visual rendering, they can be positioned to the left or right of the gauge.

Customizing the appearance

When you create a gauge, click on it to open a customization window located at the bottom left of your screen. You can thus:

  • import the visual of the empty gauge

  • import the visual of the full gauge

  • define the animation of the gauge among these 3 options:

Linear

Fast and then slow

Slow and then fast

  • define the gauge animation among these 4 options :

Upward

Downward

To the right

To the left

  • display the levels (if you have not already integrated them into your gauge visuals), they can be positioned to the left or right of the gauge.

  • choose the color of the gauge graduations (if the "Display levels" option is enabled)

Here is an example of visuals of a full gauge and an empty gauge (with integrated graduations visualization), as well as an animated rendering:

Empty gauge

Full gauge

Final rendering (linear animation)

Mobile setup

Once your Desktop Campaign is set up, you need to switch to Mobile view to import the dedicated backgrounds and format your different pages for that support. To import mobile backgrounds, follow the same procedure as for desktop backgrounds.

Campaign launch and Test

Once the desktop and mobile versions have been finalized, you can publish the campaign. Don't forget to check your campaign. Use our emailing option to increase engagement on your marketing campaign.

Other available options

Examples of Social Gauge campaigns

Discover scripting examples of the module below and in our ' Inspiration' space

Made in Hand (Lidl) (> scores) > Lidl France mediatizes its entity sponsoring French Handball teams and its fanzones live during matches through a collaborative score gauge: supporters are invited to accumulate the maximum number of points to a shooting game during breaks to increase the gauge and multiply the rewards distributed in the stadium.

Kiabi (> codes) > Kiabi maximizes the visibility of its campaigns via a double gauge at the end of the game: users are invited to share the game to try to generate godchildren or to enter codes available on flyers in stores, on social networks and in Kiabi newsletters, to increase their chances of being selected for the final draw proportionally.

Feu Vert (> tweets) > Feu Vert is doing a teasing campaign around its partnership with Pierre Ménès: users are invited to tweet with the hashtag #PierreMenesAPoil until they fill a gauge to see the photo of Pierre Ménès "furry" (who is actually Pierre Ménès wearing the Ramsès cat, mascot of Feu Vert) revealed.

Lexis Nexis (> godsons) > Lexis Nexis, specialized in the legal field, mediatizes its offers and services at the start of the school year via a Social Gauge illustrating its flagship books of law courses, tinting as users generate subscribers via their campaign shares.


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