Firstly, what is a Lead?
A Lead, in the context of digital marketing, is an individual who has shown interest in the products or services that you offer. In other words, it's a potential prospect who has signed up for your game campaign. Leads represent a crucial step in the process of converting visitors into customers.
Where do Leads come from?
Leads can come from various sources, including:
Inbound marketing: When visitors find your game through search engines, blog posts, social media, etc., and express interest by filling out a contact or registration form.
Outbound marketing: When you actively target prospects using advertisements, emails, direct marketing campaigns, etc.
Word of mouth: When satisfied customers recommend your products or services to their friends, colleagues, or network members.
Events and trade shows: When you gather information from visitors at in-person events or trade shows.
How to maximize the number of qualified Leads?
Through Adictiz Box, we offer solutions to optimize the number of users associated with your brand, your industry.
1. Define your target audience 🎯
Adapt your campaign to be as relevant as possible for your audience. Are you targeting families with children? Are you trying to capture more women or men? Which generation are you targeting: seniors, millennials, Generation X?
2. Choose consistent and original rewards 🚀
Nowadays, 50% of participants expect a reward related to the brand. Prioritize a reward that associates with your own business context; this will enhance conversion and memorization.
Your reward should attract your audience while standing out from your competitors. Therefore, make sure not to always offer the same rewards; vary them to provoke curiosity and attract participants' attention from one campaign to another.
A good reward should be useful, credible, reasonable, and tasteful. It's advisable to avoid awarding a reward that is too far removed from the consumer's reality. The number of rewards at stake will also impact the credibility of the reward and the overall performance of the campaign.
Prioritize instant wins for "small rewards" and draws for prestigious rewards! Indeed, the reward pyramid is very important in a campaign; based on the principle of the lottery, it should offer a sense of accessibility through numerous small rewards and encourage participation through rewards with high perceived value, including a dream prize, the "grand prize."
3. Take advantage of our Adictiz Ads expertise
An in-house Media team can support you in promoting your campaigns to boost their visibility with a commitment to performance from our side! In every interactive campaign, we commit to a defined volume of leads, clicks, impressions to deliver through effective advertisements. The targeting is personalized and refined, including audiences based on interests, fans, custom (database and visitors to exclude or include), and lookalike.
A turnkey offer: targeting, writing, tracking, buying & media planning, optimizations… Your dedicated traffic manager handles your Media campaigns from A to Z and provides you with real-time monitoring of performances on your gamified campaigns.
4. Use the affinity panel
Social networks can be an excellent way to promote your campaign. Share it on your social media pages and encourage your followers to share it with their friends.
This can be done directly from your campaign, by sharing via email, through Facebook, Whatsapp, Twitter sharing buttons, or by adding a Social Gauge.
Then, you can use automation features to send personalized emails. Segment your databases and target your communications based on your leads' behavior. Learn more about the Segmentation option.
What to do if you notice a high number of unqualified users?
If you notice participants with suspicious and/or incorrect email addresses, resembling bots or users from unknown sources that do not interest you, it's wise to ask yourself these two questions first:
Have you followed the best practices mentioned above?
What is the distribution and the different communication channels of your campaign? If it's not targeted, there's a good chance that a "non-qualified" number will participate.
Then, here are some additional actions to help you qualify your participant base:
Implement a Redirector filtering the UTMs to only accept users with your own UTMs. Read more.
Use the Data+ Email option to check the scoring of participants. A column will then be added to your export to filter scores. This will allow you to prioritize your efforts on the most promising leads.
Exclude suspicious individuals or identified bots from your draws.
What to do with the Lead data?
Knowing all this, you can manage lead data to maximize your marketing and sales efforts. Here are some key steps to make the most of your leads:
1. Collection and storage: Store this data securely in a centralized database by exporting your participants' data. Alternatively, link your account to a Webhook to transfer data or connect your CRM to Adictiz to avoid data transit.
2. 🎯 Segmentation: Sort your leads into different groups based on criteria such as geographic location, online behavior, preferences, etc. This will allow you to tailor your communications and offers to each segment more targetedly. Learn more about the Segmentation option.
3. Nurturing: Implement nurturing campaigns to maintain a continuous relationship with your leads. Provide them with relevant and valuable content to help them progress in their buying journey.