To fully understand how the Adictiz Box solution works, it is essential to know the terms used to describe the different modules and principles of campaign creation, as well as those you will find in the statistics tracking.
This glossary will help you acquire the essential notions, or simply refresh your memory! We will update this page every time a new term is introduced in our database.
The editor glossary
User-accessible menu including different games currently live for the same account | |
CRM | "Customer Relationship Management" - Customer relationship management software - can be used to track the data collected on a campaign for exemple |
Main menu from which you can create a new campaign or manage your account | |
Medias | Any content or creation used as part of a game campaign. It can be a photo, a video or a graphic creation for example. |
Data used to briefly describe your game campaign when sharing the URL link on any social network (Facebook, Linkedin, ...) | |
Module | Game mechanics or specific page mechanics in Adictiz Box |
Optin | Principle of user's consent to use their personal data |
Method allowing the user to connect to a campaign via secure authentication | |
Template campaigns with a user journey and design that you can adapt and publish in just a few clicks. | |
URL tracking system to identify the source of traffic on a campaign | |
URL calling system via different events within the campaigns or the editor. Also called "Callback URL" |
The statistics glossary ("Recruit" & "Engage" sections) / Insights
Clicks | Number of clicks made by users on links shared via social networks (e.g. Facebook share button), via email sharing (e.g. "Share by email" button) or on automatic emails (only in the Emailing section of the statistics) |
Clicks / Share | Average number of clicks on shared links via social networks, email sharing or automatic emails. |
Remaining codes | Number of unused codes on a campaign, usually via the Gate Code module. |
Used codes | Number of codes used on a campaign, usually via the Gate Code module. |
Used codes per participant | Average number of codes used on a campaign per participant, usually via the Gate Code module. |
Rewards distributed | Number of rewards that have been awarded to participants in a campaign (these participants will therefore be considered "winners"). |
Rewards not distributed | Number of rewards remaining on a campaign, which have therefore not been allocated to participants. |
Godsons by godfather | Average number of registrants from links shared via social networks and per participant who made these links available. This is used in particular via the mechanics of the Social Gauge. |
Registered user | Visitor who has authenticated himself on a campaign with at least his email address via the Form module. Please note that a registered visitor does not necessarily participate in the campaign (in which case we can name him as a "Participant"). Note: a new registered user is a visitor who has authenticated for the first time on a campaign with at least his email address via the Form module, and whose email address was not known in the database. |
"Viral" registered user | Visitor coming from a share made on social networks or a share by email and who has authenticated himself on a campaign with at least his email address via the Form module. |
Lead | Registered user qualified via the Form with at least last name, first name and e-mail address. |
Published medias | Total number of media (e.g. photos or videos) published by participants on User Generated Content (UGC) modules such as Media Upload, Shopping List, Customizer,... |
Published medias by users | Average number of media published per participant in a campaign. |
Opt-Ins Newsletter | A registered user who has agreed to receive the email newsletter from the brand that launched the campaign. This action is done from the dedicated field of the Form. |
Opt-Ins Partners | A registered user who has agreed to receive the email newsletter from the brand partner who launched the campaign. This action is done from the dedicated field of the Form. |
Pages viewed | Total number of pages that were viewed on the campaign by visitors and registered users. |
Pages viewed by session | Total number of pages that were viewed on the campaign by session of visitors and registered users. |
Pages viewed by user | Total number of pages that were viewed on the campaign by participants. |
Shares | Total number of shares made on social networks and via the email share button. |
Participant / Voter | Registered user having participated in a game module, upload or vote on the campaign. |
Participation | Action of playing a game module, uploading or voting on a campaign. |
Participations by Participants | Average number of parties per participant on a campaign. |
Session | Any connection of a user to the campaign: a new session is considered when a new session cookie is installed for this user. |
Sessions by user | Number of sessions per user for a given campaign. |
Authenticated user | Visitor authenticated by one of the following means : |
Visitor | A person who has seen at least one page of the campaign from the same browser or device used on his or her first visit. Note: a new visitor is a person who has seen at least one page of the campaign for the first time and therefore does not have a "visitor cookie". |
Voter | Participant having voted at least once on a Vote, Media Gallery, Battle or Swiper module installed on the campaign. |
Votes | Total number of participant votes on proposed content on a Vote, Media Gallery, Battle or Swiper module installed on the campaign. |
Votes by participants | Average number of votes per participant on a Vote, Media Gallery, Battle or Swiper module installed on the campaign. |
Views | Number of views accumulated on a page of the campaign. The same page can be viewed several times by the same person (visitor, registered or participant). |