If you have created action buttons redirecting to external URLs, you should know that it is possible to add UTMs to them very easily from the editor, as well as to see if the link has led to purchases on your merchant site.
Here is an example of a button that redirects to an external link. You have to fill in the action, the URL type and the URL:
After creating your button(s), click on the "External links" icon:
You will get an overview of the different external links that have been created on your campaign.
By selecting them, you will have access to their editing settings and thus to the addition of the corresponding "Source", "Medium" and "Campaign":
The link thus created will be automatically generated and will appear in the redirections:
Number of clicks:
You will then be able to follow the evolution of the click rates by button and by page in the Insight Statistics section and then in the "Convert" tab:
Transactions:
If you have installed the Adictiz conversion pixel, you will also be able to activate the "Transactions" setting which allows you to see the turnover generated by your link on your merchant site:
There is also the possibility to test the link by clicking on the icon in the column, Action:
