Description
The Adictiz conversion pixel allows you to know more about the transactions carried out on your website by the participants of your gaming campaigns. This is an effective way of measuring the turnover brought directly by your gaming campaign and the participants recruited through this means.
The pixel is integrated on the purchase confirmation page and covers the various transactions carried out within 30 days of participating in an Adictiz Box gaming campaign.
Requisites:
Embed tracked links on your gaming campaign or on the win/"thank you" emails sent to your participants, referring the latter to your product pages in order to encourage purchases.
Embed the Adictiz conversion pixel on your website.
Pixel setup
The following script should be embedded in the pages hosting the tracked links (see below) and on the conversion confirmation page (after purchase). If necessary, it is possible to embed this script on all pages.
<script async src="https://s.a-fs.me/conversion/1.5/convert.min.js"></script>
Triggering the conversion
Once the script above has been embedded on the page, it is possible to trigger the conversion with the following script:
<script>
window.adbxConversion = window.adbxConversion || [];
window.adbxConversion.push({
"basketValue": 150,
"orderNumber": 123456,
"timestamp" : 1526048749,
"currency": "EUR"
});
</script>
The numbers "150";"123456" and "1526048749" must be replaced by the correct conversion values.
Tracked links integration
You must set up a button on your Adictiz Box campaign in order to redirect users to your website and invite them to discover and purchase your products.
There are 2 ways of doing it:
A. with a variable
The button link should be built as follows: https://[my-site.com/page]/#adbx_uid=%_id%
B. with the external links configuration (recommended)
Click on the external links icon next to the "Rewards" icon, and select the desired outgoing link. Click on "Edit" and activate the "Transactions" mode:
Your link now has its own ID that allows you to retrieve transaction information.
Warning
Only one of these configurations must be done, according to your choice!
In both cases :
it is important that the script "installation of the pixel" is present on this page in order to use the link above
the conversion trigger must be activated on the order confirmation page
Performance measurement
In the Users section of the Adictiz Box platform you will find all the transactions carried out by users who have made a purchase following their participation in the campaign. This data is available in the Transactions tab's pop-up with the following details:
Date (of purchase)
Order number
Amount
Currency
You will also be able to track the turnover generated via a new column "Transaction amounts", which is available in the exports made from the User Management.
In case of multiple purchases, the amounts will all be present and separated by commas.
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