Description
The mechanics of Memory offers a playful and effective gaming experience. Propose to your users to find pairs of visuals that you will have previously uploaded. Once all the pairs are found, you can reward your users by drawing lots from all the participants.
Opt for this popular game in order to animate your community, communicate your brand's values and/or give visibility to your products. This mechanism is ideal for recruiting and retaining your fans.
Summary
Game Design
Before setting up your campaign, you must create the necessary graphic elements.
Please check this article that will explain all the essential information for the graphic creation of your campaign: Creating your games graphics.
To create specific Memory elements, please read this article: Memory module graphic specifications
Now it's time to set up your campaign!
Page setup
First of all, click on New Campaign then select the Memory mechanism.
You will reach the campaign editor, where you will find the mechanism's 5 pages: Home (optional); Form; Memory; the Result page and the Already played page.
If you want, you can also add a teaser page and/or an end of campaign page.
Don't forget to set up your campaign settings now, by entering the campaign dates and importing the Rules and Privacy Policy.
Background image setup
| Upload your desktop background images by clicking on the '+' icon under 'Background picture'. To find out the graphics specifications for this module's background images, please check the 'Game design' section in this article.
You can also add a solid background color to surround your game pages - you can keep the default color or standardize your campaign with a color that reflects your brand or your game pages, for instance. |
Game Settings
| Limited participation/Number of participation: Set the number of games per day, week, month, campaign per user, then create and select your 'Already Played' page. If users try to replay the game, they will be redirected to this page. We recommend not activating the limited participation so that your participants can play the game as many times as they want.
Difficulty: there are 3 levels of difficulty for this module
Enable chronometer/Seconds: Enable this option to increase the game difficulty, and then set the desired time. This means that players will have to make the best possible score before the allotted time runs out.
Display result page: Select 'Display result page' so that users can find out whether they have won or not. To choose the result type, visit this page. Adjust the number of 'won', 'lost' and 'already played' pages accordingly. |
Customizing the appearance
| Thumbnail size: this setting is related to the number of cards - for example, if you have a lot of cards to turn over, it is best to choose "Small" as the size of the thumbnails, so that you can better insert them into your background.
Number of cards: You can choose between 12, 16 or 20 cards to display. The maximum score that can be reached will change according to your choice:
Card visuals: this allows you to import the visuals to be found in pairs.
Cards backs: this allows you to import the visuals of the cards on the back side. This visual will be duplicated on each card.
Enable single card back: you can also import a single card back image to all your cards by enabling this option. You will get this type of rendering, ideal to promote a product for example:
 You can also determine the color of the outline of the thumbnails and the spacing between the cards to optimize the final rendering.
Finally, the advanced options settings allow you to configure your loading bar. |
Editing and preview settings
By clicking on the game area in the editor, you will be able to access the game preview as well as the edition of the game dimensions (to best integrate your game in a mobile application).
Mobile setup
Once your desktop Campaign is set up, you need to switch to the Mobile view to import the dedicated background images and format your pages for this device.
To import Mobile background images, follow the same procedure as for Desktop background images.
Please note that the game area will take up the entire width of your mobile background.
Campaign launch and test
Once the desktop and mobile versions have been finalized, you can publish the campaign.
Don't forget to check your campaign.
Other options available for this module
Examples of Memory campaigns
Discover some examples of the scripting of the module below and in our "Inspiration" area:
 Orange TV and Trace teamed up to ask participants to form pairs with artists from the TV channel. |  Eram and Grain de Malice are showcasing the latter's range of clothing through a Memory, where participants have to find identical outfits. |  Courtepaille and Heineken give visibility to their products by asking participants to find food and beer associations. |