Description
The mechanics of Click & Win are simple and allow you to quickly launch an instant winner for your community with immediate results for the user. Users are invited to fill out a form, click on an item and instantly discover the results. Customizing the object will allow you to highlight your brand and products.
Game Design
Before setting up your campaign, you will need to create the different graphic elements needed. To start, please visit this page, where you will find all the information you need to create the graphics for your campaign: Creating your games graphics.
You can download all the elements for your module (standard size) in this pack including a graphic manual + 1 PSD file with standard dimensions:
Page setup
First of all, click on New Campaign then select the 'Click & Win' mechanism. You will reach the campaign editor, where you will find the mechanism's 6 pages: Home (optional); Form; Click & Win; and the 'Won', 'Lost' and ' Already Played' Pages.
If you want, you can also add a teaser page and/or an end of campaign page.
Don't forget to set up your campaign settings now, by entering the campaign dates and importing the Rules and Privacy Policy.
Background image setup
| Upload your desktop background image by clicking on the "+" icon in 'Background picture'.
To learn about the graphics specifications of the background image for this module, please refer to the "Game Design" section of this article.
You also have the option of adding a single background color that will surround your game pages - you can leave the basic color or choose to standardize your campaign with a color that reminds the users of your brand or game pages, for example. |
Game Settings
 | Number of participation: Set the number of participation per day, week, month, campaign or per user, then create and select your 'Already Played' page. If the users try to play again, they will be redirected to this page. We recommend to set up this parameter for 1 participation/day, in order to encourage the users to come back regularly on your campaign.
Winners uniqueness: this option allows you to choose the number of rewards that can potentially be won by the same user on your campaign, via the winning moment(s) it contains. See our dedicated article for more information.
Result Pages: Set your 'Won' and 'Lost' pages: they will be displayed once the button has been clicked, and the page displayed will be depending if a reward has been distributed or not.
Automatic participation: Users will not see the Instant Win page and will go directly to the winning or losing results page. Click & Win is ideal if you have a long playing route because it avoids very long sessions.
Options only available if you are not in automatic participation:
Display the rewards selection: this means that the users will be able to choose from a drop-down menu to see what reward they wish to try their luck at. It will also be possible to display the name of the reward chosen as a specific variable on the results screens, such as a "lost", "already played" or interstitial screen to show which reward the user has registered for: %iw_selected_reward%.
Chronometer: You can set the number of seconds. In this way, the user will have a limited time to play. |
Customizing the appearance
Import the visual of the object by clicking on the "Play" button and then on "Upload".
Rewards setup
The Click & Win module requires a standard setup of rewards.
If you have not yet set up rewards for your campaign, follow this link: Adding rewards
Mobile setup
Once your desktop campaign is set up, you need to switch to the Mobile view to import the dedicated background images and format your pages for this device.
To import Mobile background images, follow the same procedure as for Desktop background images.
Campaign launch and test
Once the desktop and mobile versions have been finalized, you can publish the campaign.
Don't forget to check your campaign.
Other options available for this module
'Click & Win' campaign examples
Check out few examples of "Click & Win" campaigns below and in our " Inspiration" area.
 Showroom Prive & Avene use the Click & Win to maximize the attractiveness of its campaign by using a gif to encourage users to click |  In order to develop the brand's visibility, Legrand invite the user to click on the Celiane plug to discover if he/she won the reward |
 Lidl Voyages highlight their 2 travel trips by inviting the user to choose and click on his favorite destination: in fact, this is only 1 Instant Win's visual that the user will click |  Bizzbee use the Instant Win to promote the seasonal collection: the user must click on the dressing room to discover what is inside. On the "Won" page, the door is opened and shows the voucher won by the user. On the "Lost" and "Already Played" pages, the door remains closed. |
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