What is the point of tracking the user's source?
Being able to track on your campaign where a user is from helps you better understand the quality of your campaign's traffic sources.
Indeed, the more an input source on a campaign is converted, the more we can assume that the source is of quality. This can be of great use if you are getting traffic on your campaigns.
NB: we can help you with our Adictiz Ads solution too
Track the source
To track the source of the participants, two options are available to you:
Add a Google Analytics tag (or other Analytics service) that will let you know the global provenance of all your users when you sign in on Google Analytics. All the statistics of your operation will go up in the Google Analytics tool.
Insert UTMs on the various links of your communication media (emails, banners, Facebook posts,...) that will allow your users to visit the campaign.
Our team can help you create your UTMs or you can use the Google Analytics tool directly. To learn more about UTMs, click here.
Find user sources
Once your UTMs are in place on your URLs, you can find participant data under the export of participants heading and you can see the provenance of each user. You will have three columns that will appear on your export:
utm_source
utm_medium
utm_campaign
With the values you will have specified in your URLs.
You will also find in 'Insights of your campaigns', the performance of each source according to the period.