The form at the start of the campaign: collect leads.
The form at the entry of the game is the traditional method to authenticate your participants (via JWT, email, or phone number).
Placed at the start of the campaign, the form's objective is lead collection.
For long-term campaigns or those encouraging daily participation (advent calendar, game zone, etc.), adopt a differentiated user journey: distinguish new participants from those already registered. This avoids submitting a full form to an already known user for each of their participations and limits the risk of data alteration.
The form in the middle of the campaign: qualify leads.
After interacting with your brand, participants are more inclined to share additional information. A qualification form (date of birth, phone number, purchase project, etc.) will achieve better completion rates if it is placed after the game experience rather than ahead of the campaign.
To maximize the completion rate, we recommend that you:
Offer non-mandatory fields to reduce friction.
Limit the number of fields per page by asking only for data essential to the campaign.
Integrate your questions into a visual experience to break away from the traditional form appearance.
The form after the game mechanic: convert leads.
Placing the form after the game mechanic is ideal for converting your participants into customers:
Via opt-in collection: moving from a lead to an opt-in lead thanks to the redirector + form combination, prompting opt-in consent distinctly from a standard form.
Via prize distribution: placing the authentication form after an instant win campaign aims to generate purchases.
In the context of an Instant Win, for example, if the form is placed after the game mechanic: the prize will be awarded with the status: "won, not distributed", meaning the prize was won and is reserved for the participant pending their authentication on the form.
This user journey requires following key recommendations:
Choose the right mechanics: Avoid mechanics where the result is immediately visible before authentication (such as a wheel of fortune with "won / lost" slots).
Hide the result: Do not disclose any information about the prize until the form has been validated and the user is authenticated.
Why take this precaution?
Since participant identification occurs after their participation in the mechanic, the platform cannot technically verify if they have already played or won beforehand. Displaying the result too early could, for example:
Announce a "Won" status to a user who has already won while single-win rules are active.
Display a positive result to someone who has already participated, even though the campaign is limited to one entry per person.
In summary: ensure you minimize any information regarding the result or prize before the authentication step to guarantee fairness and proper operation of your game.