Campaign design is at the heart of any successful campaign. We've put together some essential best practices to help you create visually striking campaigns. These tips will help you stand out from the crowd and achieve your marketing objectives.

1. Composition and Zoning: To capture your visitors' attention and encourage them to take important actions, we recommend two fundamental rules. Firstly, use visual composition techniques to strategically organise the elements on your screen. This includes visual prioritisation and Z-reading, which will naturally guide the eyes to areas of interest. Next, divide your screen into key areas where you can cleverly arrange information and visual prompts to guide visitors towards the actions you want them to take.

2. Desktop and mobile waterlines: Define waterlines for desktop and mobile screens. Place the sign-up button above these lines to improve conversion. Reduce the content below these lines to avoid excessive scrolling.

3. Buttons : Use buttons in .svg format for consistent sharpness. Choose colours that contrast well with the background for the main buttons. Make sure that optin and non-optin buttons are identical in terms of size, shape and colour. Maintain overall consistency in button design.

4. Text : Use different font styles to emphasise the importance of the information. Group related texts together visually to make them easier to read. On mobile devices, make sure the text is large enough and avoid placing it close to the edges of the screen.

5. Highlight rewards: Highlight rewards on the form screen to increase conversion rates. Make sure that the visuals of the rewards contrast well with the background. Place the rewards above the form on mobile and optimise the layout for each screen.

6. Slideshow widget: Use a slideshow widget to present the rewards in an attractive way. Highlight the three main rewards on their own and group the others together. Add descriptions for each reward.

7. Push Optin: To improve the registration rate, add a "Push" screen to the game path. Illustrate graphically the advantages of registering. Make sure that the opt-in and non-opt-in CTAs are identical, but give more prominence to the opt-in CTA.

8. Game screen: Remove the operation title on game screens to free up more space. For full-screen games on mobile, provide a minimal interface at the top of the screen. This section should not obscure the game zone.

9. Facebook sharing visual: Suggest that participants share the game on Facebook. Create a dedicated visual with visuals of the rewards, the title of the operation, the dates and the brand logo. Limit the text content to avoid degradation during Facebook compression.